Digital assets represent significant value in both financial and brand equity terms, so it is vital that they are stored securely and used appropriately.
However, that should not hinder access by authorised users, as that would have a negative impact on both their cost and productivity.

A number of studies have found that on average, 10% of creative staff time is spent on managing and finding assets, and at least one study put it as high as 40%.

Marketingunity’s Digital Asset Manager addresses these issues. It offers a simple, but powerful way to collect, manage and control access to digital assets, and also offers added-value functions that optimise the performance of creative processes.

KEY FEATURES AND BENEFITS

• Security.
  Collecting of any set of valuables in one place must not create an opportunity for theft or misuse, and digital assets are no different. Marketingunity implements the same security protocols used by major banks to ensure security. Access rights can be fine tuned, to vary between users and individual assets.
• Ease of Use.
  With security in place, Browser-based access allows users to access the library whenever they like, from anywhere, on any device.Powerful search capabilities ensure that assets can be quickly found – using a range of search criteria such as keywords, file format and owner.
• Brand Control.
  Digital Asset Manager has many features that support brand control. As well as addressing the root cause that tempts users to create and share multiple copies, DAM Manager can also ensure regular review and update of assets, and even automatically suspend overdue documents. This helps not only brand control, but also compliance with regulations from authorities such as the FCA.