Modern campaign management  requires the co-ordination and control of a wide range of activities, and disparate data sources. Mistakes and delays can lead to huge financial losses and negative brand equity. Despite this, amazingly, many Campaign Managers have to rely on ‘personal heroics’ and general purpose tools such as spreadsheets, documents, calendars and emails.

There is a better way.  MarketingUnity’s Campaign Manager connects data, tasks and resources, to create a single source of accurate and up-to-date information. This is available ‘on tap’ to all stakeholders, keeping them all ‘in touch, informed and in control’.

CASE STUDY

A major international bank had significant difficulty in monitoring the progress of marketing campaigns, including the production of material that supported new financial product launches.  This meant that delays could go unnoticed until too late, threatening launch dates, timely customer uptake and therefore revenue.

Although a ‘big ticket’ marketing platform was available to users, they found it too complex and time-consuming to use, especially where tight deadlines were involved.

MarketingUnity solved the problem, working with an outsourcing partner to implement a centralised marketing portal including MarketingUnity’s Campaign Manager.

The result was an easy to use, single source of campaign plans and information.

Campaign Manager sends out daily reminders to all involved users showing their tasks and due dates. Any overdue tasks result in automatic escalation to managers who can take steps to avoid delays.

KEY FEATURES AND BENEFITS

• The Nerve Centre.
  Campaign Manager connects all your marketing teams, and controls campaigns, workflows and material. It makes sure that resources and budget are used efficiently, and delays are minimised – so that every campaign can be completed successfully, on time, and under budget.
• Campaign Manager automates many project management tasks.
  It continuously monitors every project, issues proactive prompts and reminders by email, and alerts managers to any delay so they can trigger contingency plans.
• MarketingUnity maintains a full audit trail of who did what, where and when.
  In-flight queries can be quickly answered, so users can avoid most mistakes before they happen: and ‘post-campaign analysis’ helps them learn from the rest.
• All data and actions are updated in ‘real time’ to the MarketingUnity master database, for immediate availability to all parties. This removes the need for data duplication, and minimises the risk of users working on out of date information.