Author: Chris Hopwood
Trends in Print Management
The rise and fall of Print Management
The Print management industry sprung up in the 1990's, and thrived by offering significant benefits to corporate marketers looking to reduce their print spend. However, many believe that the industry's time has past, and will now decline. More information
Marketingunity Signs up Saga
We're over the moon that another leading corporate client has signed up to use MarketingUnity. Like others including the AA, they see huge potential time and cost savings from implementing our professional software instead of relying on emails and spreadsheets. HHere'
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Why Dependance on a Single Print Supplier can put Core Operations in Jeopardy
In a healthy general economy a single print supplier relationship can yield benefits in the form of reduced costs, high brand consistency, print quality, and time to market and so on, so it is a low-risk proposition. However, when the economy is less healthy, and with the increasing move towards
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The risks of out-of-date online documentation – and how to avoid them
We often hear about this challenge, from WebMasters or others responsible for editing and managing a wide range of documentation for their organisations. They usually work with the coursework authors, who write and update documents (let's use training manuals to illustrate the point) as new tec
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B2B Online Ordering 2.0
If you are considering implementing a system-based solution for fulfillment of marketing collateral it’s easy to assume that a simple, standard e-commerce platform will do the trick. This article examines the broader requirements for control that the client will demand. It is also intended to lay
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There Ain’t No Such Thing as a Free (E-commerce) Lunch
This article considers the pros and cons of reliance on suppliers purchasing portals. It's a common practice for mid-sized corporates to take the path of least resistance in their use of e-commerce systems. Faced with the need to minimise inventory, optimise time to market, reduce departmental he
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When it comes to I.T. , is big really beautiful? Boutique software house V Big consultancy + inhouse IT dept.
Is your corporate IT shop set up as a fortress, with a policy of owning all IT projects but failing to actually deliver fast or frequently enough? I recently spent some time talking to a prospect at a big corporation about a small software project that would bring great efficiency to his team. He
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