Saga

UK travel and insurance giant Saga implemented MarketingUnity in 2014, targeting a range of benefits: –

Increased employee productivity, cost savings on material and services procurement;  better supplier management, and comprehensive management reporting.

Saga first became aware of MarketingUnity being used by the AA, via their common parent company Acromas.  They  quickly identified the benefits  being generated (click here for the AA Case Study, ) and decided to implement their own copy.

David Bruce, then Acromas Head of Group Procurement, said, “The MarketingUnity solution is very intelligent. It implements a ‘best practice’ procurement system that is uniform, sustainable and standardised across the business.  It incorporates a comprehensive database of buying history, which gives us a single point of control for procurement. It also provides comprehensive management reporting which will identify ongoing opportunities for savings”.

Powerful benefits, but what made Saga select marketingunity over its better-known rivals?

Bruce was quick to reply – “It has a clear competitive edge in a number of areas:  it offers world-class marketing procurement at a fraction of the cost of its competitors; it is fast to implement and use; and it can manage products that generic E-procurement solutions can’t.  Those are fine for commodity products that can be pre-priced and bought through catalogues, but they fall down on bespoke products like print and IT hardware, that have so many combinations of features that they can’t be put in a catalogue.  MarketingUnity has sophisticated specification templates that overcome that limitation.”

“Despite that sophistication, the system is extremely easy to use, backed up by MarketingUnity’s excellent and responsive support, that has enabled us to achieve a very rapid return on investment, and the comprehensive online management information demonstrates that to the rest of the business.”

Bruce sums up “The bottom line is that MarketingUnity delivers significant and sustainable cost savings, both by allowing us to identify the best value in the market, and also by significant reductions in procurement staff administration overheads.”