Many consumers still prefer ‘bricks’ to ‘clicks’, and when they’re in-store, Point of Sale material is a powerful way to generate immediate awareness, interest and purchases.

An easy way to support this is to produce and send a standard POS ‘pack’ to each branch. The items actually displayed are then determined by each store’s available display points, and the manager’s discretion.

Whilst this approach works, it is far from perfect. It often involves unnecessary production and distribution costs, because a proportion of stores discard some or all of the material.
Further, if details of which material is discarded are not recorded, analysis of campaign results and decisions about future campaigns will be based on erroneous data.

MarketingUnity POS Manager addresses these issues, cuts costs, and replaces guesswork with facts.

KEY FEATURES AND BENEFITS

• Store Profiling.

At the heart of POS Manager is a database of store profiles and POS elements. Alongside details such as store type, location and departments, these include details of every position where each type of POS material can be displayed.  This provides a firm foundation for POS campaign planning, budgeting, production and distribution.

• Campaign Planning.

Once campaign briefs and messages are established, managers can quickly select which POS element will display which message, in which stores. Armed with this information, POS Manager can immediately calculate the exact volumes and costs involved. No expensive over-production, and because transport needs are minimised, good for the environment.

• Co-ordinating Resources.

With POS Manager, all the parties in a supply chain can collaborate online to streamline campaign production and distribution.  Suppliers get early warning of upcoming work and volumes, helping them to plan and confirm their ability to produce on time.   POS Manager also provides detailed delivery lists, to ensure efficient picking and distribution.