I work for a Print Management company or Marketing Services Provider.

The Print Management sector was a great place to be in the late 1990's. Many companies outsourced their print buying, based on benefits like our ability to manage all of our customers' print, see the 'big picture', and identify plenty of opportunities to make savings. 

Of course, some small-run but high-admin jobs, like business cards, weren't profitable, but we made lots of money on the big marketing jobs, so we didn't mind. Then it got a bit tougher - customers renewing their contracts demanded even more savings, and that got increasingly tough. 

Then the recession happened. The high-profit marketing jobs declined, and we couldn't expect Printers to help by cutting their costs any further. So now I'm looking for new ways to both boost revenue, and cut down on the admin overheads on short-run jobs like business cards. I'm pretty sure that the answer is to set up a Web-to-print service with variable data print capabilities. 

There seem to be plenty of solutions available, but many lock you in to a specific printer, and others are 'point' solutions that can't handle the whole range of jobs I need to manage for my customers. 

What can Marketingunity do to help?

Marketingunity Catalogue Manager offers Print Management companies a complete solution, including Web-to-print (also known as W2P), variable data printing, print-on-demand, and almost any other type of print that your customers could ask you to procure for them. We're independent of any printer, so you hold the artwork, and if there's any 'lock in', it's of your customers to you. 

Catalogue Manager is available in our cost-effective Express and Professional editions, so you can start quickly and scale up as required. It's has too many features to summarise on this page, so please click here for more information. Or better still, call us today and ask for more details. +44 1635 817425.