I manage marketing collateral supply for my organisation.

That might not sound exciting to you, but if one of our sales outlets runs out of collateral, that could easily result in a lost sale. We have a telephone order line, but if our central store runs out at a busy time, a reprint doesn't always get there in time. 

And if they photocopy the last brochure in the cubbyhole, the brand is compromised. 

Another problem is that the standard collateral range doesn't cover every need. Ideally, every branch could tailor collateral and Point-of-Sale materials to meet their specific needs, and local conditions like a competitor's promotion. Unfortunately, we can't let them do that, in case they go 'off brand'. 

I know that some of our competitors have solved similar problems by setting up online Web-to-print shops that let outlets order collateral 24 hours a day. Some have variable data printing features that allow individual outlets to add details and photos, and change prices, within carefully controlled rules and brand guidelines. Some don't even hold stocks of collateral; they let their outlets 'print-on-demand' - even a single copy, customised for a particular customer.

I'm jealous! What can Marketingunity do to help?

We can help you get revenge, by using our Catalogue Manager module. It has comprehensive features, including everything you've mentioned: print-on-demand, web-to-print, variable data printing, and much more. For example, we can set up profiles of your outlets, so when you launch a new product, they can all be send the right amount of collateral automatically, in time for the launch. 

And if you have overseas outlets, our multi-language and multi-currency capabilities will come in handy. We can even help your Corporate Social Responsibility and environmental credentials, by ensuring the collateral is sent from the nearest production point, even if that's in a different country. No wonder that Catalogue Manager is used by one of the world's largest consumer electronics companies for its entire reseller channel. 

If you'd like to get the benefits they do, please send us an email to ask for an online demo or more information, or just call us! +44 1635 817425