"My challenge is managing marketing campaigns."
"I need total control over my resources and budgets."
A reported 25% of marketing budget is spent on overheads, and never results in marketing activity. Efficient campaign management can contribute to minimising that overhead, and so doing more marketing for each pound of budget. If your role, like those below, can help achieve that, you're in the right section of the site.
I am a Campaign Manager for a corporation or not-for-profit organisation.
I need to:
- Maximise campaign 'time in market' by ensuring all deadlines are met.
- Contribute to campaign profitability by optimising the use of all budgets and resources, and procuring goods and services cost-effectively.
- Maintain a central audit trail and repository for all campaign data and material using campaign management software, to support accountability and management reporting.
The efficiency of my marketing 'factory' is a cornerstone of the creative process. How can marketingunity help?
I manage client campaigns for my agency.
I need to:
- Automate traffic and project management wherever possible, to maximise the percentage of staff time available for chargeable activity.
- Monitor my whole operation, or individual tasks, at any level of detail necessary to avoid delays, correct errors, and hit client deadlines.
- Record, analyse and report on comprehensive campaign data, to support charges, drive improvements, and remove the risk of decoupling.
