"My challenge is getting material approved."
- for my agency
I manage marketing project approvals for my organisation.
Today's competitive market often means that we have to pull out all the stops to hit our clients' tight deadlines. We know that 'more haste, less speed' can cause mistakes. We simply can't let that happen, because mistakes cause costs and delays, even missed deadlines.
So I'm looking to find and cut out any avoidable delays and costs, without introducing new overheads that negate the gains.
I'm starting with the approval process, because that can be delayed by days, simply because someone who needs to approve artwork is away from the office.
When that happens, it creates extra time pressures, and often, questions about who is to blame. If it's not my team, I'd like a clear way to demonstrate that, but better still, I'd like a way to help avoid it happening next time.
What can Marketingunity do to help?
By definition, your agency can't afford to have spare capacity, so we know that delays in getting timely approvals and clear change requests from clients is one of your most frequently-mentioned frustrations.
Which is why we created our Approval Manager module. It is specifically designed to streamline and document the approval process, an area that can often be neglected by Digital Asset Management and Campaign Management software.
In Approval Manager's team approach, designers, project managers and approvers collaborate online to upload, amend and approve artwork, typically cutting elapsed times by 80%. If that sounds attractive to you (and frankly, we can't think why it wouldn't!), please give us a call to find out more today!






