Company Background

Marketingunity is a privately-owned marketing software company based in Newbury, Berkshire. We founded marketingunity in 1996 based on the conviction that the most powerful characteristic of the Internet would prove to be not websites, but web-based business applications.

In 2000, we launched equator - the forerunner of marketingunity - the first Web-based software suite designed to manage Marketing procurement. Since then continuous development, driven exclusively by customer and market feedback, has resulted in the current marketingunity suite – a comprehensive solution for marketing and e-procurement.

What is Marketingunity?

Marketingunity is an integrated software suite designed specifically to support professional marketing and procurement teams. It is accessed via any standard web browser, allowing all the parties in a supply chain to communicate, collaborate and contribute online.

Rapid Return on investment

In the past, businesses would buy a company-wide software package and spend vast amounts of time and money implementing it. So by the time it came to make use of that software, the business had moved on from the original challenge. The new, cost-effective way to solve this issue is to buy best of breed software that addresses a particular business challenge across one function only. This means it is much faster and cheaper to set up – so the organisation gets a return on investment without the outlay of time and money associated with traditional software projects.

Although it is a package, Marketingunity is designed with flexibility in mind, and can be configured to meet a wide range of specific company preferences. It is quick to implement, easy to use, and generates short-term benefits. It provides a seamless route from single user to enterprise marketing, delivering rapid ROI at each stage. It can be installed in your own data centre or on one of our servers as required, or provided as a SAAS (Software As A Service) solution.

Marketingunity has worked for more than 100,000 people like you, in more than 1,200 companies, including some of the world's leading brands. To see how it could work for you too, please watch the video return to the Home page and click on the issue that describes you, or if you can't see yours there, call us on 01635 817425.

Management Team

Chris Hopwood, Managing Director and founder
Chris has 33 years IT experience, in technical, sales, and management roles, focussing on the use of Information Management systems to create business benefits, in a wide range of industries.

This has positioned Chris well to spot how emerging technologies can generate business benefits, with some dramatic results, such as the William Hill Organisation becoming the first UK bookmakers to launch an online wagering site.

In 1999 Chris worked with industry professionals to create the original concept and design of 'equator' (the forerunner of the marketingunity suite.)

James Evason, Technical and Business Development Director

James is one of the rare breed of people who excel in both IT and business skills. He has in-depth knowledge of IT from both suppliers and customer’s perspectives, having worked on developing, implementing and using software applications.

He also has wide experience of how both small and large companies use IT to achieve business benefits, and this has ideally positioned him to listen, understand, and respond to customers’ requirements when developing technological solutions.

This background gives James exceptional rapport, which allows him to get all the parties involved in projects to work as a team, from the very earliest stage of developing ideas, through demonstrating conceptual solutions, creating the business plan, and seeing the developed solution through implementation to successful rollout.